On my commute this morning I was listening to news radio coverage of the fire storms. I was listening until I heard a commercial that really pissed me off.
Catholic Mortuaries was offering all good Catholic families an emergency papers organizer. Keep your will, insurance policies, baptismal certificates, etc. all in one handy place, courtesy of Catholic Mortuaries.
Here's the thing: I listen to news radio often enough that I'm vaguely familiar with their commercial rotation. I've never heard this commercial before. Had it run at any other time it I couldn't have cared less. I just thought the timing was in really poor taste.
OK, at least they weren't offering discount cremation services.
Posted by beth at October 28, 2003 10:10 AMI can understand your reaction. But I did hear this commercial before the fires started, so I don't think that's why they're doing it. Though I wouldn't be too surprised if it was in heavier rotation now; why miss an opportunity? That might also explain why you heard it now and not before.
BTW, I heard that commercial on one of the 2 main AM news radio channels today, but when I heard it last time it was on KLAC, the Fabulous 570 AM! (got to stick in a plug for a swinging cool radio station)
Posted by: Jasmin at October 28, 2003 04:22 PM