October 04, 2004

By Any Other Name

I was out running errands for work today, and one of those errands took me to a supermarket. As I was waiting in line to check out, I perused the purchases of the shopper in front of me. He had two items: a bottle of orange juice and a bottle of dried plum juice.

OK, the orange juice thing is pretty straight forward, so I'm on board with that.

But........correct me if I'm wrong, but aren't dried plums prunes? Wouldn't dried plum juice be prune juice? (And we won't even get started on thinking about how one juices something that's dried in the first place.)

Posted by beth at October 4, 2004 10:34 PM
Comments

Beth, dear. Do not question such things. The marketers know what's best, sweet lady. Don't worry your pretty little head over these kooky gray flannel suit types. They test, they focus, they focus, they test. They work hard, they think hard.

And to have you in turmoil over how they get wet stuff from a dry thing, well that just makes their job harder. It's a complex... ummm.... thing, and you don't want that cute little hair-do of yours to get mussed should your head explode from all that wondering.

Now you just run along now, 'kay?

Posted by: Mr. Amaya at October 4, 2004 11:35 PM

I'm with you. I'm trying to figure out how you get juice from something thats been dried??? Surely the object of drying something is to get the moisture content removed, right? So how the hell do you then proceed to then get enough further liquid extracted to fill up a damn bottle??

Unless maybe it was "Dried plum Juice", IE extracted plum juice than was THEN dried. So now its a powder, just add water and shake.

Either way, be thankful he didn't drink it BEFORE getting in a long checkout line...

Posted by: Tim at October 5, 2004 04:32 AM

Not to mention the other oxymoron of "dried" and "Juice".

Hey, at least it didn't say "Fresh Squeezed from Concentrate."

Posted by: Jim at October 5, 2004 07:10 AM

I thought prune juice was supposed to help you squeeze fresh....


OK, never mind.

Posted by: Tim at October 6, 2004 12:52 AM